The short answer
Frase is an AI content research and writing platform: it analyzes search results, builds briefs, drafts articles, and scores them, starting around $39/month billed annually. SEO AEO Specialist is a site-wide SEO and AEO audit tool that crawls your existing pages and tells you what to fix, starting free at €0 for 50 pages. Frase helps you produce content. SEO AEO Specialist helps you fix the site you have.
What each tool is built to do
Frase.io is a research-to-draft engine. You give it a topic, it pulls the top-ranking pages, summarizes them, generates a brief, and can draft and optimize the article. In 2026 it added GEO (generative engine optimization) tracking across AI platforms like ChatGPT, Perplexity, and Google AI, so it now watches how visible your brand is in AI search. Its center of gravity is still content creation and optimization.
SEO AEO Specialist works from the other direction. It crawls your existing site and diagnoses what is holding pages back for both Google SEO and AEO (answer engine optimization, meaning how AI systems read, understand, and cite your pages), in a single pass. It does not draft articles. It finds the problems, structural, technical, and answer-readiness, and tells you how to fix them.
So the difference is not "which is better." It is: are you trying to make content, or fix a site? Frase makes content. SEO AEO Specialist fixes sites, and makes them legible to AI answer engines, not just search crawlers.
Feature and price comparison
| SEO AEO Specialist | Frase | |
|---|---|---|
| Core job | Site-wide SEO + AEO audit and fixes | AI content research, writing, optimization |
| Crawls your whole site | Yes | No, works per document |
| On-page SEO audit | Yes, across the site | Site audit pages included per plan |
| AEO / answer-engine readiness | Yes, in every crawl | GEO tracking included (visibility, not fixes) |
| AI article drafting | No | Yes, core feature |
| Content briefs and research | No | Yes |
| Content scoring while writing | No | Yes |
| Free tier | Yes, €0 for 50 pages | 7-day trial, no free plan |
| Entry paid price | €9 one-time, or €19/mo per domain | ~$39/mo (Starter, billed annually) |
| Higher tiers | €19/mo per domain | ~$103/mo Pro, ~$239/mo Scale (annual) |
| Best for | Diagnosing and fixing an existing site | Teams producing SEO content at volume |
Frase pricing and features verified July 2026. Frase's monthly base is $39 (Starter), $103 (Professional), and $239 (Scale) when billed annually, with article, audit-page, and visibility-prompt limits per tier and add-ons available.
When to choose which
Choose Frase if your bottleneck is producing content. If you need briefs, research, and AI drafts, and you want scoring that pushes an article toward ranking and AI citation, Frase is built for exactly that.
Choose SEO AEO Specialist if your bottleneck is a site that underperforms and you do not know why. If you have existing pages that should rank or get cited and do not, SEO AEO Specialist's crawl gives you the diagnosis and the fixes, for SEO and AEO together. At €0 for 50 pages, you can find out before spending anything.
Use both if you publish content and maintain a real site. Frase to create and optimize; SEO AEO Specialist to keep the whole property technically sound and answer-engine ready.
The honest gap: Frase will not crawl your 300-page site and hand you a prioritized fix list. SEO AEO Specialist will not write, research, or score an article for you. They cover different halves of the same goal.
FAQ
Is SEO AEO Specialist a Frase alternative?
Not for content writing. If you want AI drafts and briefs, SEO AEO Specialist will not replace Frase. If you want to audit and fix a site for SEO and AEO, SEO AEO Specialist does what Frase does not.
Does Frase cover AEO / AI search?
Yes, to a degree. Frase includes GEO tracking on all plans, monitoring brand visibility across AI platforms. That is tracking and visibility, not a full audit of whether each page is structured to be cited. SEO AEO Specialist focuses on diagnosing and fixing that readiness.
How much does SEO AEO Specialist cost compared to Frase?
SEO AEO Specialist is free for 50 pages, €9 for a one-time report, or €19/month per domain. Frase starts around $39/month billed annually and has no free plan, only a 7-day trial. SEO AEO Specialist is built to be affordable for small teams.
Can SEO AEO Specialist write content like Frase?
No. SEO AEO Specialist does not draft, research, or score articles. It audits and recommends fixes. For AI writing, Frase is the right tool.
Does SEO AEO Specialist handle Google SEO and AI answer engines together?
Yes. One crawl checks classic on-page SEO and AEO readiness in the same pass, so you avoid running two tools.
Do I need to pay to try SEO AEO Specialist?
No. The free tier covers 50 pages at €0, no card, no subscription. Move to the €9 one-time report or €19/month per domain when you want more.
Try SEO AEO Specialist
See what is holding your site back, in Google and in AI answers.
Free: €0, up to 50 pages
One-time report: €9
Ongoing: €19/month per domain
Start free. One crawl covers SEO and AEO.
Sources: Frase pricing, Frase pricing help center. Verified July 2026 and subject to change.
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