AI answer engines use Service markup to respond to queries like "who offers X near me" or "what does this company do." Labeled serviceType, provider, and areaServed fields let an engine match your offering to a user's intent and cite your business accurately.
Apply Service schema to pages describing a professional service, consulting offer, or any non-product deliverable.
Example
{ "@context": "https://schema.org", "@type": "Service", "serviceType": "SEO and AEO audit", "provider": { "@type": "Organization", "name": "SEO AEO Specialist" }, "areaServed": "Global", "description": "Automated audit that diagnoses and fixes SEO and AEO issues." }Add this inside a <script type="application/ld+json"> tag, and keep serviceType specific so engines can match precise queries. See the AEO guide and the FAQ schema for AEO page, and review the basics on schema markup. Validate your markup with SEO AEO Specialist's free audit of up to 50 pages.
FAQ
When should I use Service schema instead of Product schema?
Use Service schema for intangible offerings you perform, like audits, consulting, or repairs, where there is no physical item or fixed SKU. Use Product schema for tangible goods or packaged software with a price and inventory. The distinction helps AI engines classify what you sell.
What properties matter most for Service schema in AEO?
Prioritize serviceType, provider, and areaServed. Those three answer what the service is, who delivers it, and where it is available, which are the questions AI answer engines most often need to satisfy. Add a concise description to give engines a ready-made summary to cite.
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