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Guides/schema/review for aeo

Review Schema for AEO: Help AI Engines Cite Ratings | SEO AEO Specialist SEO & AEO Specialist

In short

Review schema is structured JSON-LD markup that labels the item reviewed, the rating value, and the author of a verdict so AI answer engines can extract the score and opinion directly. It aids answer extraction because engines can surface a clear numeric rating instead of inferring sentiment from paragraphs of text.

AI answer engines use Review markup to respond to questions like "is it any good" or "what did reviewers rate it." A labeled reviewRating gives the engine a precise figure to cite, and the itemReviewed field ties that score to the correct product or service.

Apply Review schema to editorial reviews, product verdicts, and testimonial pages where you assign a rating.

Example

{ "@context": "https://schema.org", "@type": "Review", "itemReviewed": { "@type": "Product", "name": "SEO AEO Specialist Audit" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "author": { "@type": "Person", "name": "Jane Doe" }, "reviewBody": "Fast, clear, and actionable." }

Place this block in a <script type="application/ld+json"> tag, and only mark up reviews that are genuinely visible on the page to stay within schema.org guidelines. See the AEO guide and the FAQ schema for AEO page, and review the basics on schema markup. Validate your markup with SEO AEO Specialist's free audit of up to 50 pages.

01

FAQ

What is the difference between Review and AggregateRating schema?

Review marks up a single verdict from one author with one rating. AggregateRating summarizes many ratings into an average with a count. Use Review for an individual opinion, and add AggregateRating when you want engines to cite an overall score across multiple reviewers.

Can I add Review schema to my own product page?

You can mark up genuine third-party reviews shown on the page, but schema.org discourages self-serving reviews you write about your own business. Keep the rating tied to real, visible content so AI engines and search platforms treat your markup as trustworthy.

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