AI engines like ChatGPT, Perplexity, and Google's AI Overviews read this markup to answer questions such as "when is it" or "where is it held." When your page states the venue and start time in labeled fields, the engine can cite them confidently instead of skipping your page.
Apply Event schema to any page describing a concert, webinar, conference, workshop, or launch with a fixed date and location.
Example
{ "@context": "https://schema.org", "@type": "Event", "name": "AEO Summit 2026", "startDate": "2026-09-14T09:00:00+02:00", "location": { "@type": "Place", "name": "Paris Expo", "address": "1 Place de la Porte de Versailles, Paris" }, "offers": { "@type": "Offer", "url": "https://example.com/tickets", "price": "49", "priceCurrency": "EUR" } }Add this block inside a <script type="application/ld+json"> tag in the page head or body, and keep dates in ISO 8601 format with a timezone offset. See the AEO guide and the FAQ schema for AEO page, and review the basics on schema markup. Validate your markup with SEO AEO Specialist's free audit of up to 50 pages.
FAQ
Does Event schema guarantee my event appears in AI answers?
No markup guarantees inclusion, but Event schema makes your dates, venue, and pricing machine-readable, which removes ambiguity for AI engines. Clear, valid structured data raises the odds an engine extracts and cites your details accurately rather than skipping the page.
What are the required properties for Event schema?
Schema.org requires only name for a valid Event, but for AEO you should include startDate, location, and offers too. Answer engines rely on those fields to respond to "when," "where," and "how much" questions about your event.
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