Start with access. Allow GPTBot (used for training) and OAI-SearchBot (used by ChatGPT search) in your robots.txt. If these are blocked, you remove yourself from the pool of citable sources.
Next, format for retrieval. ChatGPT favours clear, factual writing that leads with the answer. Put the direct response in the first sentence, use descriptive headings, and keep claims specific and verifiable. Short paragraphs and lists help the model extract a clean citation.
Finally, build authority. ChatGPT search tends to cite sources that are already referenced and trusted across the web. Earn mentions, keep information accurate and current, and make each page unambiguous about what it covers.
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FAQ
Do I need to allow GPTBot and OAI-SearchBot separately?
Yes. GPTBot is OpenAI's training crawler, while OAI-SearchBot fetches live sources for ChatGPT search citations. Allow both in robots.txt. Blocking OAI-SearchBot specifically removes your pages from ChatGPT's live citation pool, even if your content is strong.
What kind of content does ChatGPT cite most?
ChatGPT favours clear, factual, answer-first pages that directly address a question and come from sites already trusted and referenced across the web. Lead with a concise answer, keep facts accurate and specific, and earn authoritative mentions to improve your odds of being cited.
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