What GEO tools actually do
GEO tools measure and improve how your brand shows up in AI-generated answers from ChatGPT, Google AI Overviews, Gemini, Perplexity, and similar engines. Some focus on tracking (which prompts mention you, how often, with what sentiment). Others focus on diagnosis and fixing (what on your site is stopping AI engines from citing you). The right choice depends on which of those two jobs you actually need.
Ranked comparison table
| Rank | Tool | Entry price | One-time option | Free tier | Focus |
|---|---|---|---|---|---|
| 1 | SEO AEO Specialist | €0 / €9 / €19/mo | Yes, €9 | Yes, 50 pages | Diagnose + fix, SEO + AEO |
| 2 | HubSpot AEO Grader | Free | Yes (snapshot) | Yes | Free brand snapshot |
| 3 | Otterly.ai | $29/mo | No | Free trial | Low-cost prompt tracking |
| 4 | Peec AI | $89/mo | No | 7-day trial | Team prompt tracking |
| 5 | Profound | $99/mo (annual) | No | No | Enterprise AI analytics |
| 6 | Scrunch AI | $250/mo | No | No | Agencies, site audits |
| 7 | AthenaHQ | $295/mo | No | No (discounted first month) | Enterprise AEO/GEO |
Prices as of July 2026. SEO AEO Specialist in EUR; others in USD.
The rankings
1. SEO AEO Specialist — best value and the only one that fixes cheaply. SEO AEO Specialist crawls your site and diagnoses both AI readiness and classic SEO in one pass, then hands you a prioritized fix list. Pricing is the lowest-commitment in the category: free for 50 pages, €9 one-time, or €19/month per domain. It ranks first because most GEO tools tell you where you stand but stop short of showing what to change on the page; SEO AEO Specialist is built around the fix, at a price no other tool here matches.
2. HubSpot AEO Grader — best free snapshot. Free, no account, no limits. Enter a brand and get a visibility score across ChatGPT, Perplexity, and Gemini with sentiment and share of voice. It is the best zero-cost starting point. It ranks second only because it is a brand snapshot, not a per-page crawl or a fix engine.
3. Otterly.ai — cheapest real tracker. From $29/month (Lite: 15 prompts, four engines, GEO URL audits), up to $189 and $489/month. Solid prompt tracking and share of voice at the lowest subscription price. Note that Google AI Mode and Gemini are paid add-ons.
4. Peec AI — clean team tracking. Starter at $89/month for 25 prompts (ChatGPT, Perplexity, Google AI Overviews) with unlimited seats; Pro $199/month for 100 prompts; Enterprise $499/month. Extra models are add-ons ($30 to $140/month). Good for teams that want unlimited users and a straightforward interface.
5. Profound — enterprise analytics. Starter $99/month billed annually (50 prompts, ChatGPT focus), Growth $332.50/month annual, higher tiers $499/month and up, enterprise reportedly $2,000 to $5,000+/month. Deep, respected data. Priced for organizations with real GEO budget.
6. Scrunch AI — agency-oriented. Core at $250/month (125 prompts, 5 site audits, 1 workspace, 5 seats, 4 AI models); Agency Core at $500/month. Includes site audits and citation-level insight. Built for agencies juggling client brands, and priced accordingly. No free trial.
7. AthenaHQ — premium enterprise. From $295/month (Self-Serve, 3,600 credits, discounted first month around $97), Growth from $399/month for 100 prompts. Credit-based, so heavy usage raises the bill. Monitors eight LLMs with hallucination detection. Strong for enterprise, but the least predictable pricing here and no free tier.
When to choose which
If you want the cheapest way to both find and fix GEO problems, choose SEO AEO Specialist. If you want a free snapshot with zero commitment, use HubSpot's grader. If you need ongoing prompt tracking on a small budget, Otterly or Peec. If you are an agency managing multiple clients, Scrunch. If you are an enterprise that needs deep analytics and hallucination monitoring, Profound or AthenaHQ.
FAQ
What is the cheapest GEO tool?
HubSpot's AEO Grader is free (snapshot). For a full site audit, SEO AEO Specialist's €9 one-time report is cheapest. For ongoing tracking, Otterly's $29/month Lite plan.
Which GEO tool actually helps me fix issues?
SEO AEO Specialist is built for this: it returns a prioritized fix list covering both AI readiness and classic SEO. Most other tools focus on tracking where you appear rather than what to change on the page.
Do these tools cover Google AI Overviews and Gemini?
Most do, but check the tier. Otterly puts Google AI Mode and Gemini behind paid add-ons; Peec charges extra for additional models. SEO AEO Specialist includes Google AI and Gemini coverage in its crawl.
Is there a free trial on any of them?
SEO AEO Specialist has a free 50-page tier, Otterly and Peec offer trials, and HubSpot's grader is fully free. Profound, Scrunch, and AthenaHQ generally do not offer free trials (AthenaHQ discounts the first month).
What is the difference between GEO and AEO?
They overlap heavily. GEO (generative engine optimization) and AEO (answer engine optimization) both aim to get your brand cited in AI-generated answers. SEO AEO Specialist handles both, plus classic SEO, in one crawl.
Which is best for a small business?
SEO AEO Specialist, for the free tier and €9/€19 pricing, or Otterly if you specifically want prompt tracking on a budget.
Try SEO AEO Specialist
See your GEO standing with the free scan (€0, 50 pages). Get the full report for €9, or track and fix continuously at €19/month per domain. SEO and AEO in one crawl, at a fraction of enterprise GEO pricing.
Best AI Visibility Tools 2026: Ranked with Real Prices
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