Patients type questions like "is this symptom serious," "what are the side effects of," and "how is X treated." These map cleanly to MedicalWebPage and FAQPage schema, which let an assistant lift a precise, reviewed answer rather than paraphrasing loosely. Mark up conditions, procedures, and drug information, and attach visible author bylines with real medical qualifications plus review dates.
The trust angle is everything here: name the reviewing clinician, cite guidelines or studies, and show when the page was last medically reviewed. Vague "our team" attribution is the single most common AEO pitfall in healthcare, engines discount unsourced claims and unnamed authors, so anonymous content rarely gets cited even when it is correct.
See the AEO guide and GEO guide, and prioritize FAQ schema for AEO. Run SEO AEO Specialist's free audit of up to 50 pages (EUR0) to see your gaps.
FAQ
Which schema type matters most for healthcare content?
MedicalWebPage paired with FAQPage. MedicalWebPage labels the condition, procedure, or drug so engines classify it correctly, while FAQPage exposes discrete patient questions and answers. Together they give AI a reviewed, extractable block instead of forcing it to interpret prose about sensitive clinical topics.
How do I signal E-E-A-T on a health page?
Show a named author with genuine medical credentials, a "medically reviewed by" line with the reviewer and date, and citations to guidelines or peer-reviewed sources. These visible signals tell answer engines the page is authoritative, which is a prerequisite for citation in YMYL health queries. SEO AEO Specialist flags pages missing them.
See where you stand
SEO AEO Specialist runs a free AI-visibility audit and hands you the exact fixes. One-off report €9, unlimited €19/mo.
Run your free audit →